Static images are still having their moment in the sun. From Giorgio Armani’s couture catwalk to someone’s Instagram feed, people have become fluent in the language of still pictures. In this highly visual world, on screen and in print, how can your brand stand out and resonate with your audience?
Most of us have an understanding of print – we all read magazines and newspapers – but the transition or addition of digital advertising to your marketing campaigns can be a little daunting. The process might seem overwhelming, and you may ask, ‘where should I start?’