How Effective is Interactive Digital Advertising?
You need to spend money to earn money, and businesses in Australia are applying that very principle. In this digital age, that expenditure includes digital advertising campaigns with exceptional graphic design, SEO strategies, interactivity, and use of the right platforms.
If your organisation lags behind digital ad spending, you might not achieve as much as companies that are investing in this business strategy.
A Surge in Digital Ad Spending
According to the Interactive Advertising Bureau (IAB Australia), online advertising grew to $6 billion last year. Every category experienced a spike in ad spending, with general display leading the pack at $2.1 billion, up 41% from the previous year. The report also revealed mobile ad expenditure rose to 81%, and video advertising at 75%.
The PricewaterhouseCoopers Media and Entertainment Outlook report further predicts ad spending will reach $18.7 billion by 2020. But does the surge in spending mean digital advertising works?
Brand Awareness and Engagement
The most creative digital ads do deliver, particularly interactive ads. A good example is the ‘Hunter Shoots a Bear’ campaign from Tipp-Ex, a correction fluid product. The campaign invited viewers to replace the word ‘shoot’ with whatever they wanted: ‘dances with’, ‘sings to’, or ‘farts on’. When they clicked ‘play’, the Hunter in the video did what they wrote.
With over 50 hilarious different endings, the brand’s campaign received 17 million views on YouTube, with 30% in sales and 100% purchase intent in Europe. Clearly, a good interactive digital ad will bring awareness to your brand. With an interesting concept, it has the potential to raise sales, too.
Digital advertising can spur growth for your business. Whether it’s interactive or static, your company needs to capitalise on opportunities with the right concept and perfect execution. Call Digital Ads International Pty Ltd and let us help you make the most of your ad spending today.
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