Timely Elements for a Powerful Visual
Static images are still having their moment in the sun. From Giorgio Armani’s couture catwalk to someone’s Instagram feed, people have become fluent in the language of still pictures. In this highly visual world, on screen and in print, how can your brand stand out and resonate with your audience?
We round up some ideas to help you create a powerful visual:
It’s hard to differentiate your campaign when everyone else is riding on the same ‘new’ trend. That’s why you have to take a common element and re-envision it into something fresh. Put a spin to evergreen concepts like ‘adventure’ and ‘synergy’ by experimenting, pushing the boundaries of imagination.
Seek inspiration from the word’s most innovative and playful photographers and videographers. Gain insights into their individual perspectives, and immerse yourself in emerging creative techniques. Hopefully, you can revive clichéd ideas and give them new life.
A Touch of Reality
The era of perfect-bodied, heavily retouched models is out. Imperfection is in. People of different sizes and aesthetics have emerged on the visual landscape, offering the versatility that was missing before. A lot has to do with the rise of smartphones and social media, which has blurred the lines between ‘professional’ and ‘unprofessional’ photography.
Today, candid and flawed moments are more readily embraced. Real people with real bodies. Images with glitches and sun flares. All of these add authenticity and heart to your visual. It’s not a perfect moment, but it is a real moment.
Your graphics are telling a story—whether it’s a simple logo or a full-spread portrait. For an effective storytelling, you must include your audience in the narrative, and that can’t happen without understanding diverse experiences and cultural backgrounds.
Diversity and inclusivity are some of the biggest emerging trends today, across arenas in marketing, cinema, music and literature. The idea is to embrace differences and emphasise the universal humanity that connects us all. If your image can convey that message, you know you have succeeded.
At Digital Ads International Pty Ltd, we bring your ideas to life. We offer a full studio dedicated to the design and creation of static and interactive graphics for your brand. Get in touch with us today to get started.
Comments are closed