Top Three Graphic Design Elements for Restaurants
Opening a restaurant is one thing – marketing a new restaurant is another. Once you have established your business plan and concluded your branding research, it presents the perfect opportunity to improve your graphic design.
Specifically, consider the three most important graphic design elements:
A logo may just be as important as the food, décor and ambience. The colours and typefaces, mundane as they are, represent your restaurant in a nutshell. This applies to all businesses, but particularly for restaurants, your logo can be the foundation of branding for the next most important graphic design element – your menu design.
The menu design is patterned after the type of restaurant, whether it is a sit-down or a fast food chain, as well as the type of dishes served and the overall theme. The layout needs to be eye-catching without sacrificing readability and order. Cramped text and excessive design elements make it hard to browse through the items easily. In the spirit of ambience, this can take away from the effortless dining experience you want to give your customers.
Social Media Pages
Having a social media page can make it easier for hungry customers to reach you. Having a social media page that’s well-designed, complete with a sumptuous header/time photo and a barrage of mouth-watering posts, is perhaps the most effective display menu at the moment. From a captivating description to a high-definition video of how your dishes are plated, the advertising opportunities in social media are limitless.
At Digital Ads International Pty Ltd, we have a team of graphic designers who will create a systematic design plan that covers every base of your restaurant’s advertising needs. Whether you’re looking to design an online or traditional campaign, or you need a single image, audio or video advertisement, we have the product that works for you.
Realise your marketing potential by tapping into our graphic design solutions. Contact our team today.
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