Where to Start When Making the Switch from Print to Digital
Most of us have an understanding of print – we all read magazines and newspapers – but the transition or addition of digital advertising to your marketing campaigns can be a little daunting. The process might seem overwhelming, and you may ask, ‘where should I start?’
There are subtle, yet significant, differences between creating material for digital over print. It will pay to thoroughly familiarise yourself with them before you dabble with the actual transition. Then, once you’ve booked your spaces we can get started on creating designs to suit your needs.
Dimensions & Format
Print has paper-sized dimensions that are easily adjustable. Measurements are in millimetres, as opposed to digital media’s pixels. Just like press ads work in columns, half page horizontals or full pages, there are different dimensions for digital platforms.
Web and mobile ads require specific pixel counts to fit screens properly. To better visualise this, try Googling ‘templates for web and mobile formats’. This will show you different types of digital advertisements from ‘banner ads’ to ‘pop-ups’ and ‘skyscrapers’.
While both digital and print ads rely on engaging layouts to catch their audience’s attention, one is made for quick scrolling, while the other is for reading. Digital web ads tend to have one or two-line catch phrases.
Ads designed for placement in magazines and newspapers tend to be lengthier and of fuller content. For websites, on the other hand, ads generally present as simplistic but ‘catchy’ banners, and usually contain minimal text in bold letters.
How to Get the Ads Out There
Digital, print or both, Digital Ads International can get you out there. We create useful solutions for clients who need amazing ads. We let you assemble your basic building blocks and editorial easily, by using our web-based ‘CREATE’ content management tool. Simply send us a brief we can work on, and we will design your ad based on your specifications. If you have an existing design, you can also upload it for re-work and further improvements.
For over twenty years, our experience in both design, as well as prepress, ensures that the work we’ve performed for our clients always results in complete success. We’re passionate about what we do. We build lasting relationships with our clients that evolve with the changing landscape of advertising.
If you’d like to hear more about our services, do not hesitate to call us or visit our website.
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